Thursday, October 25, 2012

20 ideas for inbound content marketing

20 ideas for inbound content marketing:

If you had not been living in a cave for months, you certainly would have heard the significance of content in online marketing and impact in social media. Lately, with the Google’s effort to penalize the sites with duplicate content, content marketing has become one of the important factors to consider.

If you are a content manager, you are certainly in one of the hot seats. You will have to know the latest trends and keep the content fresh, lively and engaging. Well, it does not stop with just creating the content. You also will have to come up with creative ways to promote the content, to generate leads for your business.

Are you perplexed by the thought of generating fresh content, for all the days of a week. Have you spent hours, just thinking about the topics to blog about? Well, hang in there, it is just natural to feel that way. We have listed a set of content ideas to inspire you. These are mostly generic and does not apply to a particular industry or vertical.


1.    Out of 10, 9 of us are hit by Monday blues. It is better to start the week in an interesting way. Monday Memes are the best way to start a week. Create a cartoon or an infographic based on an industry statistic or your own research

2.    Also, some people like to start the week in a philosophical tone. You can also include funny or meaningful quotes, that are relevant to your industry


3.    If your company does not have a video about the services, think about creating one. You can also create video content, to be added to your YouTube channel

4.    Be informed about the latest trends in your industry. Write a blog post on the recent innovation or any tool, that can help your business


5.    Midday of the week can hit you. You might be lost in a trail of thought, where you are searching for a purpose. This can be the best time to write a ‘how-to’ guide or tips about accomplishing a particular task or achieving a milestone in your industry

6.    Go to sites like Quora, Keyword Questions, Yahoo answers and search about the commonly asked questions in your industry. Discuss with your team members and answer with the solutions. If you are blessed with extra time, you can also write a blog post, about your experience

7.    Offer a list of advantages or pros of doing a particular task for the business

8.    You can also discuss about the common mistakes in your industry and offer the ways of avoiding them.


9.    You are almost at the end of the week, might want to give your gray cells, a little rest. This might be the best day to recycle the existing content and come up with fresh insights. You can take an article or a statement issued by an industry leader and discuss with your community. For example, the Matt Cutts statement on duplicate content can be taken and discussed with your community after adding your opinions about it.

10.    You can also look for white papers or eBook in your industry and share it with your community

11.    If you have attended an event, conference or webinar, you can share your excerpts

12.    Based on your industry research, you can create a survey and share it with your audience. Once the results are obtained, an infographic can be created.

13.    If you are constantly looking out for your industry updates, you will have a list of emerging trends and trends to watch. You can create a blog post on this and share with your community
14.    To keep you inspired, you can browse for the trending videos or posts in your industry. You can share this with your community, with your opinions


15.    Not to mention, this is one of the happiest days of the week. To keep the refreshed spirit, it is best to refrain from negativity and focus on things that can be done to improve the results for the next week. Add a post on recap or important events that happened in the week

16.     Create a list of FAQ’s that your community can refer to

17.    Ensure that all questions asked on social media platforms are answered

18.    It might be the best time to understand your competition. For twitter, you can use tool FollowerWonk and SocialBro

19.    Try to give more life to your content by adding more pictures and videos

20.    Engage with your community with #FollowFriday by asking them questions or opinions on a topic. Create a blog post based on the tweets aggregated from Storify

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